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On August 16, 2010, a report revealed that Hulu was planning an initial public offering (IPO) which could value the company at more than $2 billion. ComScore says monthly video streams reached 903 million in January 2010, over three times the figure for a year earlier, and second only to YouTube. Multiple joint ventures (2010–2019) Įarly in 2010, Hulu chief executive Jason Kilar said the service had made a profit in two quarters and that the company could top $100 million in revenue by summer 2010, more than its income for all of 2009. In April 2009, The Walt Disney Company joined the Hulu consortium as a stakeholder, with plans to offer content from ABC, ESPN and Disney Channel. With its investment came a seat on the board of directors, where Providence was said to act as an 'independent voice on the board'. In July 2007, Providence Equity, the owner of Newport Television, became one of the earliest 'outside' investors by purchasing a 10 percent stake in the company for US$100 million equity investment, before the company was known as 'Hulu'. Advertisements have since aired featuring Eliza Dushku, Seth MacFarlane, Denis Leary, and Will Arnett. Hulu began an advertising campaign during NBC's broadcast of Super Bowl XLIII with an initial ad starring Alec Baldwin titled 'Alec in Huluwood'. The first product to launch was the HULU Syndication network, which was designed and developed by the NBC Universal team from New York, on October 29, 2007, led by Tom Sharma, followed by the destinations site. Hulu launched for public access in the United States on March 12, 2008. In October 2007, Hulu began the private beta testing by invitation, and later allowed users to invite friends. It invited users to leave their email addresses for the upcoming beta test. The name Hulu was chosen in late August 2007, when the website went live with an announcement only and no content. Jason Kilar was named Hulu CEO in late 2007. Hulu was announced in March 2007 with AOL, NBC Universal (then co-owned by General Electric and Vivendi), MSN, Myspace, and Yahoo! planned as 'initial distribution partners'. Individuals who were instrumental in the founding of Hulu include Bruce Campbell, Peter Chernin, JB Perrette, Mike Lang, Beth Comstock, George Kliavkoff, Darren Feher, and Jason Kilar.

History įourth logo, used since November 2018 Early years (2007–2010) And so when we were launching Hulu, we thought, 'what a great name that is.' And it had this great sort of symbolism of the holder of precious things, which is the holder of premium content. Jason Kilar, who served as CEO of Hulu, said the name comes from a Chinese proverb: The name Hulu comes from two Mandarin Chinese phrases, húlu ( 葫芦/ 葫蘆), ' calabash bottle gourd', and hùlù ( 互录/ 互錄), 'interactive recording'. The two companies previously agreed to a minimum floor price of $8.6 billion. On November 1, 2023, Disney announced its intent to acquire Comcast's stake in Hulu. However, in 2014, Hulu Japan was spun off and acquired by Nippon TV. In 2011, Hulu launched its services in Japan, marking its first and only international expansion.

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In 2017, the company launched Hulu with Live TV-an over-the-top live TV service featuring broadcast programming channels.

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In 2010, Hulu launched a subscription service, initially branded as 'Hulu Plus', which featured full seasons of programs from the companies and other partners, and un-delayed access to new episodes.

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Hulu was initially established as a joint venture between News Corporation and NBCUniversal, Providence Equity, and later The Walt Disney Company, serving as an aggregation of recent episodes of television series from their respective television broadcasting. Hulu ( / ˈ h uː l uː/) is an American subscription streaming service majority owned by The Walt Disney Company, with Comcast holding a minority stake through NBCUniversal. NBCUniversal ( Comcast) (33% sale to Disney pending)Ĥ8.5 million (as of September 30, 2023 ).